Available for work
Brand identity, logo & illustration studio

Designingbrands withcharacter.

I'm Silvia Sala, a graphic and brand identity designer. I build brands with a point of view — from logotypes and illustration to full visual systems for apparel, hospitality, jewelry and cosmetics.

I design logos and brands for any kind of business — below are a few selected projects, just a small taste of the work.

Scroll to explore
SMOKOSirena SeasidePhilautia JewelsCiao JunkNAMISMOKOSirena SeasidePhilautia JewelsCiao JunkNAMI
Brand Identity · ApparelProject 01 / 05

01

SMOKO

Just on smoko, mate.

Year
2026
Location
Australia
Services
Logo DesignIllustrationStreetwear GraphicsBrand Guidelines
Palette
#111111#E7602B#A9CE3B#F3F0E9

A streetwear label built around the "smoko" — the iconic Aussie work break born on building sites and in the mines. A bubbly, nostalgic logotype meets a cast of larrikin outback characters, turning working-class slang into a modern pop-culture identity for the culture that lives on the smoke break.

SMOKO quokka mascot in hi-vis workwear holding an energy drink
SMOKO tee back print — hand-drawn character illustration on an oversized tee
Folded SMOKO t-shirts and bucket hat with embroidered logo
SMOKO tee — Another Day Another Dollar graphic
SMOKO emu character illustration
Brand Identity · HospitalityProject 02 / 05

02

Sirena Seaside

Italian · Seafood · Bar

Year
2025
Location
Nelson Bay, Australia
Services
Logo & WordmarkBrand KitArt Direction
Palette
#23374B#8FB2CF#F1ECE0

A refined identity for an Italian seafood bar on the New South Wales coast. An elegant mermaid logomark and a custom serif wordmark — with a signature tail flowing out of the "S" — evoke calm tides, salt air and slow coastal dining. Deep marine navy and warm cream carry the brand across every touchpoint.

Sirena Seaside brand kit — mermaid logo on cream and navy
Sirena Seaside logo mark and word mark studies
Logo & Social · JewelryProject 03 / 05

03

Philautia Jewels

Adorn your self-love.

Year
2026
Services
Logo DesignSocial Media DesignArt Direction
Palette
#0F3D38#E4C58C#F3F0E9

Handmade polymer-clay jewelry whose name means self-love. A luminous starburst mark sits on a warm gold-on-forest palette, then extends into a cohesive, editorial Instagram feed that frames every piece as a small ritual of adornment.

Philautia Jewels brand card — starburst logo on forest green with Perth contact
Sunflower stud earrings on a Philautia Jewels card
Curated Philautia Jewels Instagram feed
Logo Design · ServicesProject 04 / 05

04

Ciao Junk

Rubbish removal & hauling.

Year
2025
Location
Perth, Australia
Services
Logo DesignBadge & MascotBrand Mark
Palette
#2E9E44#D62828#F3F0E9

A bold badge logo for a rubbish removal and hauling service. Italian tricolore energy and an emblematic green truck bursting with hauled goods make a hard-working local service feel instantly friendly, trustworthy and memorable.

Ciao Junk badge logo with green truck
Brand Identity · CosmeticsProject 05 / 05

05

NAMI

Wave. In Japanese.

Year
2025
Services
Brand IdentityLogoPackagingTypographyArt Direction
Typography
Nunito · Open Sans
Palette
#2D4F6C#DB7769#5C9361

A Japanese-inspired cosmetics brand — "nami" means wave. Hokusai's Great Wave and a delicate botanical bloom merge into a serene logomark, balanced by a nature-led palette of deep sea blue, blossom rose and leaf green, and a soft, rational sans-serif type system.

NAMI Cosmetics logo — Great Wave and flower
NAMI Cosmetics product mockups — tonic mist and anti-age cream
NAMI Cosmetics stationery and packaging system
NAMI Cosmetics moodboard — Japanese nature and waves

About

I turn a name and a feeling into a visual system people remember — logotypes, illustration and the details that make a brand feel alive across every touchpoint.

Brand IdentityLogo DesignIllustrationArt DirectionPackagingSocial MediaTypographyBrand Guidelines
Let's work togetherAvailable

© 2026 Silvia Sala. Graphic & brand identity design.